Role
Branding, Packaging design, Social media, Campaign creative, Large-format, Sales presentations
Challenge
Give a range of natural products (nuts, dried fruit, dried mango and the Bits fruit-and-berry cubes) one confident brand and packaging that wins attention on a crowded shelf.
Approach
A flexible packaging system, from cartons for dried mango to the Bits line, plus a fresh ad campaign, large-format banners, social accounts and partner-ready presentations, all in one visual language.
Result
A natural-foods brand that looks as good as it eats: shelf-ready packaging, a launch campaign for Bits, and materials that open doors with retail partners.
