Role
Logo, Brand identity, Brochures, Shop signage & wrap, Flyers, Price lists, Email newsletters
Challenge
A barbershop inside a sports village has two audiences at once: the athletes training on site and the walk-in clients from the city. The brand had to carry real barbershop character, sharp and a little bold, while still sitting comfortably under the Mežaparks Sports Village umbrella.
Approach
A confident logo and identity built to live everywhere: brochures and flyers, a clear price list, the signage and the wrap on the shop itself, and email newsletters that keep regulars coming back. One system, applied from the wall to the inbox.
Result
A barbershop that looks as sharp as its cuts, consistent from the shopfront to the price list to the inbox, and a recognisable part of the Mežaparks Sports Village family.
