Role
Brand identity, Logo design, Brand book, Company presentation, Strategy, Social media direction
Challenge
Launch a new Dubai café brand that feels as modern and refreshing as its menu, and give it the strategy, identity and social presence to stand out in a crowded scene.
Approach
A full identity from logo to brand book, a company presentation and a clear strategic direction, plus social media guidance to keep the brand consistent from the first post.
Result
A café brand with a clear look and direction: modern, refreshing and ready to grow, online and on the street.
